According to Mercia Dias, founder of Merciaa Alta Joalheria, jewelry possesses enduring beauty, but choosing the right piece requires care, research, and attention to detail.
Christmas is a time of celebration, love, and generosity. Among the gift options that convey elegance, sophistication, and lasting value, jewelry stands out as an unparalleled choice. Beyond its aesthetic beauty, it has the power to convey deep emotions and eternalize special moments.
Data from the Brazilian Institute of Gems and Precious Metals (IBGM) indicate a 21% growth in the national jewelry market in 2021. According to the organization, Brazil is among the top 15 jewelry producers in the world.
However, it is essential to consider several aspects to ensure that the choice is not only memorable but also of quality. According to Mercia Dias, founder of Merciaa Alta Joalheria, a company operating in the luxury market since 2008, conducting thorough research before making a purchase is crucial. ‘Understanding the personal taste, style, and preferences of the person who will receive the gift is crucial. Knowing the current trends in jewelry can also be useful to find something that is both classic and contemporary,’ she reveals.
When investing in high-value jewelry, it is vital to ensure its authenticity and origin. ‘It is necessary to prioritize purchases from reputable stores that offer guarantees and certificates for the precious stones and metals used in the pieces. Additionally, it is essential to carefully examine the materials used. The purity of the precious metals and the clarity, color, and cut of the stones are important criteria,’ she points out.
For the expert, it is important to consider the possibility of personalizing the jewelry to make it even more special. ‘Engraving a message, including personalized elements, or choosing a unique design can add extra emotional meaning to the gift,’ she reports.
Another important consideration is a full understanding of the warranty and return policies of the store where the piece was purchased. ‘This provides security in case of any problems with the acquired item. Moreover, it allows for the possibility that if the recipient does not like some element, they can exchange it for another piece,’ she notes.
Mercia believes that gifting high-value jewelry not only delights but also perpetuates affection and care. ‘The enduring beauty of jewelry makes it a memorable and timeless gift, capable of conveying deep feelings and eternalizing special moments. Choosing jewelry requires care, research, and attention to detail. In this way, one can be better prepared to acquire a piece that will be cherished for a long time,’ she concludes.
